Entertainment
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Video Economics and Why Video Revenues are Uniquely Profitable to Studios
The video business has emerged as a kind of hidden caryatid holding up the theatrical film business on the back…
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Human resource management (HRM)
People are the key organisational resource; without them organisations would not exist or function. All businesses need to plan for…
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How We Think and Feel Is the Immune System
The key to an effective immune system is the general well-being of our mind, body, and spirit. Being sick is…
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Social Media Strategy
Kabani, who founded and runs the social media agency The Marketing Zen Group, developed an “ACT” framework for a successful…
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Promoting Your Online Community
Facebook offers three basic ways to build your audience: Invite friends, Share your page, and Employ paid Facebook advertising. These…
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Social Media Market Share
As an organization, if you were to engage on just one social network, it would have to be Facebook, which…
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Managing Your Facebook Ads
Before we dig into the ad offerings, let me point out that Facebook supports a number of different levels of…
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Calculating the Confi dence Interval with Excel
You can use Excel’s functions to calculate a confi dence interval if you know the standard deviation of the underlying…
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Applying a Nonparametric Test to Paired Data
A parametric test assumes a specific distribution such as the normal distribution, and the t test is an example. A…
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Evaluating Investments by Using Net Present Value Criteria
Questions answered in this chapter ■ What is net present value (NPV) ■ How do I use the Excel NPV…
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