Entertainment
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How We Think and Feel Is the Immune System
The key to an effective immune system is the general well-being of our mind, body, and spirit. Being sick is…
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Social Media Strategy
Kabani, who founded and runs the social media agency The Marketing Zen Group, developed an “ACT” framework for a successful…
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Promoting Your Online Community
Facebook offers three basic ways to build your audience: Invite friends, Share your page, and Employ paid Facebook advertising. These…
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Social Media Market Share
As an organization, if you were to engage on just one social network, it would have to be Facebook, which…
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Managing Your Facebook Ads
Before we dig into the ad offerings, let me point out that Facebook supports a number of different levels of…
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Calculating the Confi dence Interval with Excel
You can use Excel’s functions to calculate a confi dence interval if you know the standard deviation of the underlying…
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Applying a Nonparametric Test to Paired Data
A parametric test assumes a specific distribution such as the normal distribution, and the t test is an example. A…
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Evaluating Investments by Using Net Present Value Criteria
Questions answered in this chapter ■ What is net present value (NPV) ■ How do I use the Excel NPV…
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How Instagram Isn’t Just for Budding Photographers
Instagram is a great tool to use, but you have to know how to use it. Most businesses like to…
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The nature of political activity All social
situations at certain times require decisions to be made between alternative courses of action. Parents may disagree with their offspring…
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