Lifestyle
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Release Timing and Development of Market
Although video and DVD technology has been driven by European and Asian (in particular Japanese) consumer electronics companies, market growth…
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Video Economics and Why Video Revenues are Uniquely Profitable to Studios
The video business has emerged as a kind of hidden caryatid holding up the theatrical film business on the back…
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Human resource management (HRM)
People are the key organisational resource; without them organisations would not exist or function. All businesses need to plan for…
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How We Think and Feel Is the Immune System
The key to an effective immune system is the general well-being of our mind, body, and spirit. Being sick is…
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The Muscular and Skeletal Systems
The skeleton is the support structure of the body. Muscles and ligaments interconnect and work together, facilitating the movement of…
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Social Media Strategy
Kabani, who founded and runs the social media agency The Marketing Zen Group, developed an “ACT” framework for a successful…
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Combatting Social Media Fatigue
You shouldn’t neglect an ironic new opportunity for social media ad campaigns: poking fun at social media. There’s no question…
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Managing Your Facebook Ads
Before we dig into the ad offerings, let me point out that Facebook supports a number of different levels of…
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Evaluating Investments by Using Net Present Value Criteria
Questions answered in this chapter ■ What is net present value (NPV) ■ How do I use the Excel NPV…
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Physicians, Nurses, and Medical Assistants
Physicians are individuals who through training, experience, and certifi cation are allowed to provide care to patients with a variety…
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