Digital advertising is constantly evolving and at the same time, different forms of advertising are evolving. Online media has been providing media space for commercial content for several years. This form of advertising is called native advertising and the demand for this advertising has been growing in recent years. In this article, SEO Company will introduce what native advertising means and to whom it is suitable?
What is native advertising – the definition of ad format
Native advertising is a constantly evolving and growing form of digital advertising. The ad is content-driven, making it part of online media news content instead of video or image banners on online media. Advertising is built to conform to online media, making it similar in appearance to media news articles, but clearly highlighting its commercial purpose with an “advertisement” label.
Who is native advertising for?
Native advertising is a form of advertising that is best suited to increase awareness and awareness of your own brand. This form of advertising can be utilized for both consumers and B2B marketing. The goal of advertising is to direct the target audience to the useful content produced for them. In this way, we ensure that the content produced in support of marketing and sales is also visible to a new audience.
Individual ad channels rarely work, so native advertising should be considered as part of multi-channel marketing. It works best for reaching new customers alongside Facebook and LinkedIn advertising. When planning native advertising, it is worth thinking about how online media is consumed – users are reading interesting and current content, which means that native advertising also competes for attention with content and news produced by online media.
What kind of content do we arouse the interest of the target group instead of selling the company’s offerings directly?
Online media sells these placements for commercial content, but there are also tools to implement the advertising so that the content and advertising are produced in several online media according to the chosen budget.
Native advertising and content marketing – what’s the difference between these?
Native advertising serves as a support for content marketing, i.e. as a channel supporting customer acquisition, where the visibility of the produced content is increased among the target group. You can easily get useful content designed for your customers to be seen by a wider audience and thus direct new visitors to your website.
Here, however, is it always good to pay attention to what is the ultimate goal of the content produced? Advertising should not be thought of as a single measure, but as native advertising as a whole, where we also think about where the customer will be directed after reading the article and how we will reach visitors who have consumed our content in the future.
Tips from Top SEO Service for planning and implementing native advertising
- What kind of message will arouse the customer’s interest? I visit an online media reader who is unfamiliar with your business, its products, or services and doesn’t even feel the need to acquire them at the moment. How do you communicate to a potential customer through need and benefit?
- Native advertising competes with all other content in online media. Pay attention to the caption, the distinctive image, and the crisp short text content that gets the reader to move on to your content.
- Although advertising is only at its best arousing interest in the company, also think about how you will drive your customer forward, ie also think about this form of advertising as part of the marketing as a whole and what kind of content you are building to reach the target group?
- Native advertising can also be built product-based, in which case the content can be, for example, the product categories, events, webinars and other product pages of the company’s e-commerce.
- Measure the effectiveness of your advertising and how many people spend their time on the content, and does the visitor switch to other topics on the website?