February 27, 2021

    Social Media Strategy

    Kabani, who founded and runs the social media agency The Marketing Zen Group, developed an “ACT” framework for a successful…
    April 7, 2021

    Rent a Distributor: When a Producer Rises to Studio-like Clout

    The rent-a-distributor model is rarely used and limited to producers with enough of a checkbook and a track record they…
    April 17, 2021

    Introductory Nano (Soft) Lithography Using PDMS

    A number of lithography techniques like electron beam, ion beam, X-ray etc. are possible to use in order to pattern…
    February 7, 2021

    Social Media Tools Every Business Needs

    In this final chapter, we’re going to discuss tools every business should consider looking into for their social media marketing…
    February 17, 2021

    Calculating the Confi dence Interval with Excel

    You can use Excel’s functions to calculate a confi dence interval if you know the standard deviation of the underlying…
    February 19, 2021

    Managing Your Facebook Ads

    Before we dig into the ad offerings, let me point out that Facebook supports a number of different levels of…
    April 5, 2021

    Release Timing and Development of Market

    Although video and DVD technology has been driven by European and Asian (in particular Japanese) consumer electronics companies, market growth…
    February 15, 2021

    Applying a Nonparametric Test to Paired Data

    A parametric test assumes a specific distribution such as the normal distribution, and the t test is an example. A…
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