February 15, 2021

    Applying a Nonparametric Test to Paired Data

    A parametric test assumes a specific distribution such as the normal distribution, and the t test is an example. A…
    February 3, 2021

    Keep Your Brand Accounts Professional and Separate Personal Accounts

    This is one of the most important tips you could follow in this book, and yet it’s an important point…
    February 13, 2021

    Evaluating Investments by Using Net Present Value Criteria

    Questions answered in this chapter ■ What is net present value (NPV) ■ How do I use the Excel NPV…
    April 9, 2021

    Defining the Project and SDK Settings

    In the New Project window, set the Application name field to AndroidSample. The application name is the name by which…
    February 21, 2021

    Combatting Social Media Fatigue

    You shouldn’t neglect an ironic new opportunity for social media ad campaigns: poking fun at social media. There’s no question…
    April 15, 2021

    Installing Additional Android SDK Packages

    The steps performed so far have installed Java, the Android Studio IDE and the current set of default Android SDK…
    February 5, 2021

    Do Not Employ Automatic Messaging

    If you’re someone who’s been on social media before as an individual rather than as a business, then you’ve most…
    February 7, 2021

    Social Media Tools Every Business Needs

    In this final chapter, we’re going to discuss tools every business should consider looking into for their social media marketing…
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