April 7, 2021

    Rent a Distributor: When a Producer Rises to Studio-like Clout

    The rent-a-distributor model is rarely used and limited to producers with enough of a checkbook and a track record they…
    April 9, 2021

    Defining the Project and SDK Settings

    In the New Project window, set the Application name field to AndroidSample. The application name is the name by which…
    February 13, 2021

    Evaluating Investments by Using Net Present Value Criteria

    Questions answered in this chapter ■ What is net present value (NPV) ■ How do I use the Excel NPV…
    February 27, 2021

    Social Media Strategy

    Kabani, who founded and runs the social media agency The Marketing Zen Group, developed an “ACT” framework for a successful…
    February 7, 2021

    Social Media Tools Every Business Needs

    In this final chapter, we’re going to discuss tools every business should consider looking into for their social media marketing…
    April 13, 2021

    Making the Android SDK Tools Command-line Accessible

    Most of the time, the underlying tools of the Android SDK will be accessed from within the Android Studio environment.…
    February 3, 2021

    Keep Your Brand Accounts Professional and Separate Personal Accounts

    This is one of the most important tips you could follow in this book, and yet it’s an important point…
    April 20, 2021

    Using Excel to Generate Random Normal Data

    Now that you’ve learned a little about the normal distribution, you can use Excel to randomly generate observations from a…
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