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You shouldn’t neglect an ironic new opportunity for social media ad campaigns: poking fun at social media. There’s no question…

Facebook offers three basic ways to build your audience: Invite friends, Share your page, and Employ paid Facebook advertising. These…

There’s a widespread use of follower bots and fake accounts now, so the number of followers you have should not…

You can use Excel’s functions to calculate a confi dence interval if you know the standard deviation of the underlying…

Questions answered in this chapter ■ What is net present value (NPV) ■ How do I use the Excel NPV…

situations at certain times require decisions to be made between alternative courses of action. Parents may disagree with their offspring…

The preceding chapters of this book have covered the steps necessary to configure an environment suitable for the development of…

In the New Project window, set the Application name field to AndroidSample. The application name is the name by which…