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Most of the time, the underlying tools of the Android SDK will be accessed from within the Android Studio environment.…

Instagram is a great tool to use, but you have to know how to use it. Most businesses like to…

Questions answered in this chapter ■ What is net present value (NPV) ■ How do I use the Excel NPV…

You shouldn’t neglect an ironic new opportunity for social media ad campaigns: poking fun at social media. There’s no question…

situations at certain times require decisions to be made between alternative courses of action. Parents may disagree with their offspring…

Kabani, who founded and runs the social media agency The Marketing Zen Group, developed an “ACT” framework for a successful…

You can use Excel’s functions to calculate a confi dence interval if you know the standard deviation of the underlying…

As an organization, if you were to engage on just one social network, it would have to be Facebook, which…