February 23, 2021

    Social Media Market Share

    As an organization, if you were to engage on just one social network, it would have to be Facebook, which…
    February 13, 2021

    Evaluating Investments by Using Net Present Value Criteria

    Questions answered in this chapter ■ What is net present value (NPV) ■ How do I use the Excel NPV…
    April 5, 2021

    Release Timing and Development of Market

    Although video and DVD technology has been driven by European and Asian (in particular Japanese) consumer electronics companies, market growth…
    February 3, 2021

    Keep Your Brand Accounts Professional and Separate Personal Accounts

    This is one of the most important tips you could follow in this book, and yet it’s an important point…
    February 15, 2021

    Applying a Nonparametric Test to Paired Data

    A parametric test assumes a specific distribution such as the normal distribution, and the t test is an example. A…
    April 3, 2021

    Video Economics and Why Video Revenues are Uniquely Profitable to Studios

    The video business has emerged as a kind of hidden caryatid holding up the theatrical film business on the back…
    April 13, 2021

    Making the Android SDK Tools Command-line Accessible

    Most of the time, the underlying tools of the Android SDK will be accessed from within the Android Studio environment.…
    February 7, 2021

    Social Media Tools Every Business Needs

    In this final chapter, we’re going to discuss tools every business should consider looking into for their social media marketing…
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