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Before we dig into the ad offerings, let me point out that Facebook supports a number of different levels of…

Facebook offers three basic ways to build your audience: Invite friends, Share your page, and Employ paid Facebook advertising. These…

Questions answered in this chapter ■ What is net present value (NPV) ■ How do I use the Excel NPV…

The rent-a-distributor model is rarely used and limited to producers with enough of a checkbook and a track record they…

Weight is an essential issue for many people. There is no doubt that under weight and overweight conditions are, like…

Instagram is a great tool to use, but you have to know how to use it. Most businesses like to…

If you’re someone who’s been on social media before as an individual rather than as a business, then you’ve most…

Kabani, who founded and runs the social media agency The Marketing Zen Group, developed an “ACT” framework for a successful…