Before we dig into the ad offerings, let me point out that Facebook supports a number of different levels of…
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You can use Excel’s functions to calculate a confi dence interval if you know the standard deviation of the underlying…
A parametric test assumes a specific distribution such as the normal distribution, and the t test is an example. A…
Questions answered in this chapter ■ What is net present value (NPV) ■ How do I use the Excel NPV…
Physicians are individuals who through training, experience, and certifi cation are allowed to provide care to patients with a variety…
Instagram is a great tool to use, but you have to know how to use it. Most businesses like to…
In this final chapter, we’re going to discuss tools every business should consider looking into for their social media marketing…
If you’re someone who’s been on social media before as an individual rather than as a business, then you’ve most…
This is one of the most important tips you could follow in this book, and yet it’s an important point…
situations at certain times require decisions to be made between alternative courses of action. Parents may disagree with their offspring…