Search engine optimization (SEO) has always been a critical factor in ensuring online presence of a business. If you own a law firm or practice in the competitive landscape of estate & probate law, you need to include it in your marketing efforts. Can you do SEO without help? The short answer is no. SEO requires consistency and continuous work, and as an estate lawyer, you don’t have the time. Companies like Nifty Marketing work aggressively to promote estate & probate lawyers and law firms, and you can benefit from the custom approach. If you are new to choosing an SEO agency, here are some pointers.
Always check for specialization
SEO and online marketing for law firms require a specialized approach. You cannot expect to use generic practices and achieve great results. When you compare agencies and marketing services, check whether their clientele includes lawyers. If they have successfully achieved results with SEO for others, they are probably aware of what your firm needs.
Discuss the strategies
Done right, SEO can bring both organic traffic and solid leads. While you may assume that quantity is everything, the idea is to get prospects that convert into clients for your law firm. Talk to the SEO agency and ask about their strategies, which should ideally include link building. Backlinking allows you to get high-quality backlinks from relevant websites with better domain ratings to improve search rankings. Also, this could be the best way to improve your website domain ranking.
Talk about lead generation methods
There are several lead generation methods in online marketing, but it is imperative to consistently check available data and learn from the tactics that have worked. Also, it is essential to do website audits and review existing strategies so as to find better channels to drive traffic. Identifying the best keywords and focusing on targeted long-tail keywords are other steps.
Ask about content
You need impressive landing pages with quality content to ensure prospects and leads engage with your law firm’s website. Writing legal content is no easy task, and there has to be information and accuracy in every line. Ask the SEO agency if they have a compelling team of writers and authors.
Finally, consider the price. If the SEO firm is doing everything from PPC to social media marketing, they may charge a tad more, but you will not have to engage multiple agencies and consultants.
