In this final chapter, we’re going to discuss tools every business should consider looking into for their social media marketing efforts. These tools will help you keep track of customers’ demographics, make life easier when sharing posts or videos, and streamline your social media experience. Google Analytics If you have a blog or a website you’re hooking your social media account to, then it’s likely that Google Analytics is already available to you.
If it’s not installed, then you should immediately install it on your site or blog. This program was launched in November of 2005. It’s completely free for you to use, and it’s much better than a measly visitor counter.
Google Analytics allows you to see how many visitors you had that were organic (not repeat), where they are from, how long they were on your site, and what specific pages they were viewing. It was radically changed in 2011 to include a custom dashboard, real-time statistics, and a powerful social media analytics report that’s built in.
If you’re not tracking the amount of visits to your site, then how are you able to tell if your social media presence is making a difference? Ideally, you want to install this before you start your social media efforts to make sure there’s a difference in the amount of visitors when you begin your social media marketing.