Whether you want to create high-performance landing pages or company logos, the graphic designer niche has something for everyone. If you’re creative-minded but don’t know where to start, you’ll find some advice in this guide!
Study and Learn
Experience is critical in the graphic design world since businesses want to choose people with a proven track record, but the experience is hard to come by if you don’t have training and qualifications. Therefore, it’s best to take online courses and build up your resume so that you’re more attractive to potential customers. You don’t necessarily need a degree in graphic design, just some training and qualifications for credibility in the early days.
Use the Best Tools
When companies outsource to a graphic designer, it’s because they lack two things:
- Access to the best tools
You have the skills, so you just need the best tools and then you’ll immediately get more work. Regardless of the nature of your customers, they don’t want to spend money on an external service that doesn’t use the best software and tools. With training and the best software, customers are far more likely to choose your service. If you don’t have these two things, they act as red flags to all prospective leads.
Make Yourself Available
With so much competition in the market, you need to make yourself available as much as possible. Although it might not seem ideal at first, you may need to work on freelance websites while also creating your own website and Facebook pages. Initial work on freelance websites allows you to build experience, get used to communicating with customers, and gain confidence.
As you network and connect with others, you can eventually drop the freelance website and stick to your own channels.
Under-Promise and Over-Deliver
Nothing is more frustrating for customers than a service that promises the world and cannot deliver (in terms of quality or time). If you want to maintain a happy customer base (who doesn’t?), you’ll want to under-promise and over-deliver. If you say that a project will take five days, your customer will love your service if you deliver in three days. Go the other way and it won’t be long before you have negative reviews online.
Encourage Positive Reviews
Upon the completion of projects, ask customers if they would review your service on your chosen platform. In the world of freelancing, social proof is essential. For the same reason that you watch videos with 1,000 views rather than 13 views, customers will choose your service over those without many reviews. As reviews grow, you gather authority and credibility in the market. Suddenly, endless streams of people will send messages because of the fantastic reviews. Online reviews really are the digital version of word of mouth – you can also encourage word of mouth by asking people to share your service on social media.
Get an Internship
What if you don’t want to join the world of freelancing? In this case, search for an internship with a nearby company. Ultimately, you’ll want to choose between a graphic department in a large business or a dedicated design studio. With an internship, you learn how graphics departments work and what you can expect as you pursue the career. Again, you build experience and get a reputation within the industry.
Whether you choose the freelance path or to work in a business, here are some other steps to success!
- Continually hone your craft and diversify your skillset
- Network with peers and colleagues
- Get a mentor (somebody with experience in the field)
- Work hard and offer a better service than everyone else
- Listen to the demands of customers to meet their expectations