Before we dig into the ad offerings, let me point out that Facebook supports a number of different levels of…
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You can use Excel’s functions to calculate a confi dence interval if you know the standard deviation of the underlying…
A parametric test assumes a specific distribution such as the normal distribution, and the t test is an example. A…
If you’re someone who’s been on social media before as an individual rather than as a business, then you’ve most…
This is one of the most important tips you could follow in this book, and yet it’s an important point…