Advertisement has been a great way to reach out to the audience with any product. People use various platforms to advertise their products and brands and reach out better. The new-age social media platform Instagram has also been in the race. Instagram has millions of users and is the best place to advertise your product and brand. Posting content on Instagram can help you mask more views than it was possible to anywhere else. With the increasing number of businesses on Instagram, the app has introduced a business profile for people to reach out better, another feature that is incorporated as Instagram ads.
What are Instagram ads?
Instagram ads are a feature of Instagram that helps you advertise your products by placing them in the advertisement banner or amidst posts on Instagram, Instagram ads are paid posts and content which appear amidst regular feeds, stories, reels, Igtv videos, etc. Instagram looks like normal posts and stories but has an additional feature of links, e-products catalog, button, and more options to help customers reach and buy directly from the post. These advertisements come with a label indicating ‘sponsored’ or ‘paid promotion’.
How do you advertise on Instagram?
You can easily convert any of your posts, story, reel, or other content into an advertisement. You should know that ads are paid features of Instagram and you can select the number of hours and accordingly the package for your ad on Instagram. Here’s a step-wise guide to help you advertise on Instagram.
1. Make a business or creator’s account:
In order to advertise on Instagram, you need to have an Instagram business account or creator account on Instagram. you can even switch your Instagram account to a business account from Instagram settings. Navigate to the account option in settings. Tap switch to professional account and press continue. Now you can select the type of business you own and tap ok. Now fill in all the information and you can even link your existing accounts to the current one and tap ok. Now your account has been converted into a business account.
2. How to convert any content into an ad:
Once you have a business account you can easily convert any post or content into an ad. All your stories and posts come with a promotion button over them. This promoted button helps you turn any of your posts into an ad. Simply click on the promotion button over the ad, now you are provided a form that you need to fill regarding the number of hours you want this ad to be displayed, places where the ads should be available for say, story, post, reel, etc. the budget that you have in mind and your preferred audience. Once you put in all the asked information you can simply tap on create promotion and an ad will be created and displayed to all your followers and even to people who do not follow you. You can track all the analytics through the third party tool that is StoriesIG. This will help in tracking al the data we need in the reports of an ad. These ads are a great way to create brand awareness and even mask more customers.