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Keep Your Brand Accounts Professional and Separate Personal Accounts

This is one of the most important tips you could follow in this book, and yet it’s an important point many beginning social media professionals tend to forget. Keeping the personal account unconnected doesn’t just pertain to the apparent protection against unintentionally posting to a work account rather than a personal one.

It means you keep the tones of your messages on your branding page in sync, and you make sure all your messages contribute to the mission you’ve set out for whichever profile you’re posting to. Apart from serving completely different audiences, your personal and business account serve different purposes.

This is assuming your business profile takes a neutral position on controversial issues, unless they’re a relevant discussion in the industry you’re in, and you avoid justification of personal conflicts on your business account.

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