The rent-a-distributor model is rarely used and limited to producers with enough of a checkbook and a track record they…
Browsing: Business
Although video and DVD technology has been driven by European and Asian (in particular Japanese) consumer electronics companies, market growth…
The video business has emerged as a kind of hidden caryatid holding up the theatrical film business on the back…
People are the key organisational resource; without them organisations would not exist or function. All businesses need to plan for…
Kabani, who founded and runs the social media agency The Marketing Zen Group, developed an “ACT” framework for a successful…
Facebook offers three basic ways to build your audience: Invite friends, Share your page, and Employ paid Facebook advertising. These…
As an organization, if you were to engage on just one social network, it would have to be Facebook, which…
You shouldn’t neglect an ironic new opportunity for social media ad campaigns: poking fun at social media. There’s no question…
Questions answered in this chapter ■ What is net present value (NPV) ■ How do I use the Excel NPV…
Physicians are individuals who through training, experience, and certifi cation are allowed to provide care to patients with a variety…