The video business has emerged as a kind of hidden caryatid holding up the theatrical film business on the back…
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People are the key organisational resource; without them organisations would not exist or function. All businesses need to plan for…
The key to an effective immune system is the general well-being of our mind, body, and spirit. Being sick is…
Kabani, who founded and runs the social media agency The Marketing Zen Group, developed an “ACT” framework for a successful…
Facebook offers three basic ways to build your audience: Invite friends, Share your page, and Employ paid Facebook advertising. These…
As an organization, if you were to engage on just one social network, it would have to be Facebook, which…
Before we dig into the ad offerings, let me point out that Facebook supports a number of different levels of…
You can use Excel’s functions to calculate a confi dence interval if you know the standard deviation of the underlying…
A parametric test assumes a specific distribution such as the normal distribution, and the t test is an example. A…
Questions answered in this chapter ■ What is net present value (NPV) ■ How do I use the Excel NPV…