The rent-a-distributor model is rarely used and limited to producers with enough of a checkbook and a track record they…
Browsing: Lifestyle
Although video and DVD technology has been driven by European and Asian (in particular Japanese) consumer electronics companies, market growth…
The video business has emerged as a kind of hidden caryatid holding up the theatrical film business on the back…
People are the key organisational resource; without them organisations would not exist or function. All businesses need to plan for…
The key to an effective immune system is the general well-being of our mind, body, and spirit. Being sick is…
The skeleton is the support structure of the body. Muscles and ligaments interconnect and work together, facilitating the movement of…
Kabani, who founded and runs the social media agency The Marketing Zen Group, developed an “ACT” framework for a successful…
You shouldn’t neglect an ironic new opportunity for social media ad campaigns: poking fun at social media. There’s no question…
Before we dig into the ad offerings, let me point out that Facebook supports a number of different levels of…
Questions answered in this chapter ■ What is net present value (NPV) ■ How do I use the Excel NPV…