Kabani, who founded and runs the social media agency The Marketing Zen Group, developed an “ACT” framework for a successful…
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Facebook offers three basic ways to build your audience: Invite friends, Share your page, and Employ paid Facebook advertising. These…
As an organization, if you were to engage on just one social network, it would have to be Facebook, which…
You shouldn’t neglect an ironic new opportunity for social media ad campaigns: poking fun at social media. There’s no question…
Questions answered in this chapter ■ What is net present value (NPV) ■ How do I use the Excel NPV…
Physicians are individuals who through training, experience, and certifi cation are allowed to provide care to patients with a variety…
Instagram is a great tool to use, but you have to know how to use it. Most businesses like to…
In this final chapter, we’re going to discuss tools every business should consider looking into for their social media marketing…
If you’re someone who’s been on social media before as an individual rather than as a business, then you’ve most…
This is one of the most important tips you could follow in this book, and yet it’s an important point…